The global demand for process and packaging machinery for the food and beverage industry has been increasing continuously for years. The year 2009, after the explosion of the global financial and economic crisis, is the only exception within this upward trend. Moreover, between 2002 and 2011, world trade in packaging and beverage and food processing machines increased by 50%, from 20,000 to 30,000 million euros. There is no other segment of mechanical engineering that has a development as dynamic as this.
Innovation is one of the key tools to cope with national and international competition. In this context, the three mega trends that currently determine the market for both beverage filling machine manufacturers, the beverage producers and the auxiliary industry or service companies are flexibility, sustainability, and security.